Velvet Vault

Velvet Vault is the definitive 500 m² flagship experience on Madison Avenue, conceived as a modern-day treasure chamber. The ground floor features a 12-meter-long suspended vitrine crafted from monolithic sheets of ultra-clear glass, hovering above a floor of book-matched Arabescato marble. A discreet elevator descends to an underground vault lounge inspired by private bank safe rooms — all padded leather walls, soft indirect lighting, and climate-controlled display cases for high-jewelry collections. The design earned an International Retail Design Award and has become a benchmark for experiential luxury retail.