Maison Lumière

Maison Lumière is a 480 m² flagship on Avenue Montaigne that serves as the brand’s European statement. Spread across three floors of a Haussmann-era building, the store merges heritage architecture with a radically contemporary interior. Ground-floor jewelry salons feature floating onyx vitrines beneath restored ceiling frescoes, while the first floor houses a watch atelier and private client suites. The top floor opens onto a landscaped terrace for events. Lighting, acoustics, and scent are orchestrated through a centralized ambient system, ensuring every visit becomes a multi-sensory brand experience.