The Chronograph House

Occupying a restored Georgian townhouse on New Bond Street, The Chronograph House redefines the traditional watch salon. The 130 m² interior preserves original crown mouldings and oak parquet while introducing smoked bronze display towers and hand-stitched leather wall panels. A ground-floor atelier visible through a glass partition allows clients to witness watchmakers at work, reinforcing the brand’s commitment to craft. The upper mezzanine hosts a private lounge with a curated library of horological volumes.