Precision Hour

Precision Hour is a compact yet powerful 95 m² watch boutique on Chicago’s Magnificent Mile. The design takes cues from mid-century mechanical precision: exposed movement-inspired ceiling installations in polished steel frame a moody interior of charcoal stucco and blackened oak. Each timepiece is presented on a rotating micro-platform within a hermetically sealed vitrine, controlling humidity and dust to museum-grade standards. Integrated NFC tags allow visitors to access detailed specifications and provenance simply by tapping their phone near any display.